Full-Body Deodorant Spray

There are some things I don't understand. Full-body deodorant spray is one of them. If you’re like me, then you're probably wondering why full-body deodorant spray was created in the first place. The easy answer would be to rid America of odor. However, I don't think that's the correct answer.

According to a story in the Wall Street Journal, deodorant sales have been stagnant for years and companies have been trying to develop new products to increase sales. I think op because deodorant companies were unable to create a revolutionary new product they decided to have the marketing department cook up a campaign for something they want us to believe is a "new product."

Not happy with freshening our underarms, deodorant makers now want us to believe that we can't live without having ders, knees, and toes perhaps I have the wrong my friends have said, "Man, my great, but I really wish they'd my smelly biceps."

My theory as to how full-body deodorant was created is simple. One Monday morning the executives of Deodorant Maker "A" had an important business meeting and the president of the division turned to his midlevel executives and said, "Deodorant Maker B is stealing our customers. Our market share is down to 29%. Either you make us more money or you're all fired."

The executives brainstormed and lots of ideas were put on the table. Since none were "we get to keep our jobs" great, the executives met every day trying to think of something.

One day an executive with a wife, two kids and a huge mortgage said, "Why not sell a full-body deodorant spray?"

"What the hell are you talking about, Johnson?" said Greene, who was envious.

"Instead of trying to win armpits, why don't we convince people they stink all over? We could sell deodorant for the entire body," Johnson said.

"That may be crazy enough to work," said Peterson.

After giving Johnson a promotion to senior vice president, Deodorant Maker "A" rolled out its new product in some European country. I'm sure the rollout occurred in one of those countries where people don't bathe on a regular basis and need a product to mask their body

Because the product was a runaway success in that nation and most of Europe, Deodorant Maker "A" set its sights on the United States of America. Since we have a large number of people who bathe regularly and some who take showers two to three times a day, this full-body deodorant spray was sure to be a tough sell if they positioned it the way they did on the Continent. The theme of the campaign was: "You don't have to bathe regularly and you don't have to stink." Senior Vice President Johnson was asked how to market to

Americans. Johnson said, "Older Americans are too wise for us to convince them they stink, We need to appeal to Generation Y. They will believe anything we tell them." "How can you be so sure they'll believe us?" asked Greene. Johnson paused, turned to Greene and asked, "Didn't radio stations convince these kids that Who Let the Dogs Out was a great song?"

Since no one could argue with that logic, Deodorant Maker "A" rolled out its full-body deodorant in the United States and targeted only young people. The "new product" was so successful that competitors copied it and in the process created a new category: Expensive deodorant that you don't need, but will buy anyway and make deodorant makers rich.

In a society where men use deodorant soap, shampoo with fragrance and cologne on a daily basis, do we really need a full-body deodorant spray? While I will admit there are a few people in America with smelly elbows, stinky knees and funky forearms, I think the vast majority of Americans smell fine and can skip full-body deodorant spray. I don't know about you, but no amount of advertising will make me jump on the bandwagon and buy full-body deodorant.

This summer when I feel hot and sweaty, I will use an old-fashioned method to combat odor. I will take a shower and use Speed Stick. It may not be hip and trendy, but it has always proven effective.